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Embracing Portfolio Evolution

Reyes Beverage Group — 3 min read

Jul 25, 2025

logo on black background with a lineup of bottles at the bottom

Reyes Beverage Group’s story is one of agility, progress and innovation. From our humble beginnings in beer distribution to becoming the total beverage distributor we are today, growth and continuous improvement has always been in our DNA.

In an ever-changing landscape shaped by consumer and marketplace trends, our growth and success is fueled by our commitment and purpose of connecting customers, consumers and brands every day, everywhere we operate.

employee in store aisle

Our evolving portfolio reflects our dedication to meeting consumers where they’re headed and investing in our future to grow our customers’ businesses as well as create more opportunities for our employees. 

Since introducing spirits to our portfolio in 2023, we’ve continued to expand our portfolio through strategic partnerships with suppliers like Tito’s Handmade Vodka, Brown-Forman, GALLO, etc.– all businesses rooted in family values that align with our own.

Most recently, we are proud to welcome the following suppliers and brands to our growing lineup of total beverage offerings: Sapporo, Branca USA, LALO Tequila, William Grant & Sons, Kirin Beer & Spirits of America, Infinium Spirits, American Beverage Marketers, Koloa Rum, Xicaru Mezcal, Back Bar Project, Woodson Bourbon Whiskey, and Jacquin’s Pennsylvania Dutch.

bottles on shelves

“Our focus is on doing business the right way, building brands through elite execution, setting our teams up for success and working toward our ambition to be the elite beverage distributor in the U.S.”

CEO, Reyes Beverage Group

With the best people, technology and brands, our company is leading from the front by making investments in our future and evolving our portfolio to build a more prosperous tomorrow.