Fifty years ago, Chris and Jude Reyes started Reyes Holdings (and Reyes Beverage Group) with a Schlitz beer distributorship in Spartanburg, South Carolina. At the time, 12 employees served a single small market and distributed just a handful of brands. Today, Reyes Holdings comprises three business units – Reyes Beverage Group, Martin Brower, and Reyes Coca-Cola Bottling – and proudly employs 36,000 people who serve more than 216,000 customers across 48 U.S. states and 18 countries, delivering 1.3 billion cases annually. 

For our part, Reyes Beverage Group has evolved from a single beer distributor to the largest beer distributor in the U.S. with a portfolio that now includes spirits, ready-to-drink cocktails, non-alcoholic options, wine and more. Our team of nearly 10,000 people delivers approximately 320 million cases annually to over 115,000 retail accounts nationwide. 

This month, we’re raising a glass to celebrate 50 years of growth, innovation and commitment to our people and communities.  

The last five decades have seen tremendous growth and change, but we’ve always remained true to our core values. Our commitment to our people, relationships and to running a good business has never wavered. 

As we mark this significant milestone, we’re grateful to everyone who has been part of our journey. None of the last 50 years’ success would have been possible without the dedication of our talented team members and the trust of our brand partners and customers.

This golden anniversary is more than a celebration of the past; it’s an exciting look toward the future. Reyes Beverage Group is proud to be a part of the Reyes Family of Businesses and we remain a family-run business to this day.

Cheers to 50 years and to many more ahead!