Sazerac Selects Reyes Beverage Group as Distributor of Choice For BuzzBallz in Four Key Markets
Reyes Beverage Group — 3 min read
Aug 29, 2024
Reyes Beverage Group is excited to announce an expanded relationship with Sazerac to distribute BuzzBallz in California, Illinois, Indiana and South Carolina. This transition is scheduled to take effect in the California and Illinois markets in early September and in the Indiana and South Carolina markets in early October.
“We’re excited to expand our partnership with Sazerac, one of the top 10 fastest growing spirits companies. Having the opportunity to represent a top-selling brand like BuzzBallz is a testament to the total bev-alc portfolio we are building and we look forward to winning with this brand in our markets.”
Tom DayCEO, Reyes Beverage Group
BuzzBallz holds the largest share of the premixed cocktail segment, is #3 in all spirits dollar and share growth and is the 8th largest brand in the ready-to-drink cocktail space.
“Reyes Beverage Group has been a great distributor partner to us and we’re happy with their performance and results over the past year. We are excited to further lean into our alliance and amplify the BuzzBallz brand in these markets to elevate our collective success moving forward.”
Jake WenzCEO and President, Sazerac Company
About Reyes Holdings, L.L.C.
Reyes Holdings, aligned with leading beverage and food service providers, produces and delivers some of the best-known brands and widest variety of beverage and food items to retailers around the world. Annually, the company delivers more than 1.3 billion cases of beverage and food products from over 200 locations across the world. Reyes Holdings operations include Reyes Beverage Group, the largest beer distributor in the United States representing import, craft and domestic beer brands as well as a growing number of spirits brands; The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonald’s restaurant system; and Reyes Coca-Cola Bottling, a Midwest and West Coast bottler and distributor of Coca-Cola, Dr Pepper and Monster products. Reyes Holdings is the 6th largest privately held company in the United States with +36,000 employees and annual sales exceeding $40 billion globally. For more information about Reyes Holdings, visit the company website at www.reyesholdings.com.
About Reyes Beverage Group
Reyes Beverage Group (RBG) is dedicated to being the best distributor in the industry with distributorships in California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. RBG is committed to protecting the quality of its brewing suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Premium Distributors of Michigan, Premium Distributors of Virginia and Premium Distributors of Washington, D.C. Across 54 facilities, our team of nearly 9,300 people delivers over 320 million cases annually to over 115,000 retail accounts across the nation. For more information on the company, its portfolio of world-class beer and spirits brands and career opportunities, explore the company’s website at www.reyesbeveragegroup.com.
