RBG Closes Acquisition of Cherokee Distributing Company’s Southern Middle Territory in Tennessee
DET Beverages — 3 min read
Aug 16, 2024
DET Beverages, L.L.C., a Reyes Beverage Group (RBG) company, has officially closed on its acquisition of the portion of Cherokee Distributing Company’s business operating in Tullahoma and Pulaski, Tennessee.
“We are grateful for the opportunity to further expand our business in Tennessee just two years after first entering the market. This partnership not only puts DET Beverages in a great position for the future but also highlights our sincere commitment to growing alongside the Tennessee community.”
Stephen ReyesPresident, RBG East
“We are thrilled to welcome our newest team members and retail partners to Reyes Beverage Group. We look forward to strengthening our partnerships with existing suppliers, fostering new relationships and maintaining exceptional customer service along the way.”
Tom DayCEO, Reyes Beverage Group
This acquisition adds over 1,000 customers and approximately 1.6 million cases, and includes brands from key suppliers such as Molson Coors, Constellation, HUSA, Diageo, Mark Anthony Brands, and Boston Beer.
About Reyes Holdings, L.L.C.
Reyes Holdings, aligned with leading beverage and food service providers, produces and delivers some of the best-known brands and widest variety of beverage and food items to retailers around the world. Annually, the company delivers more than 1.3 billion cases of beverage and food products from over 200 locations across the world. Reyes Holdings operations include Reyes Beverage Group, the largest beer distributor in the United States representing import, craft and domestic beer brands as well as a growing number of spirits brands; The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonald’s restaurant system; and Reyes Coca-Cola Bottling, a Midwest and West Coast bottler and distributor of Coca-Cola, Dr Pepper and Monster products. Reyes Holdings is the 6th largest privately held company in the United States with +36,000 employees and annual sales exceeding $40 billion globally. For more information about Reyes Holdings, visit the company website at www.reyesholdings.com.
About Reyes Beverage Group
Reyes Beverage Group (RBG) is dedicated to being the best distributor in the industry with distributorships in California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. RBG is committed to protecting the quality of its brewing suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Premium Distributors of Michigan, Premium Distributors of Virginia and Premium Distributors of Washington, D.C. Across 52 facilities, our team of nearly 9,300 people delivers over 320 million cases annually to over 115,000 retail accounts across the nation. For more information on the company, its portfolio of world-class beer and spirits brands and career opportunities, explore the company’s website at www.reyesbeveragegroup.com.
