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RBG and Tito’s Handmade Vodka make a splash in California

Reyes Beverage Group — 3 min read

Apr 1, 2025

vodka bottles against an orange California outline with the Tito's Handmade Vodka logo and the Reyes logo

Earlier this year, Tito’s Handmade Vodka selected Reyes Beverage Group (RBG) to be its distributor of choice in California. Today, our teams across California made the first official delivery of America’s Original Craft Vodka, marking an important point in RBG’s history.

Zero emissions delivery truck parked in front of a building with a Tito's truck wrap

This iconic brand enables us to take a huge step forward in our ambition to be the elite total beverage distributor in the U.S.

“This speaks volumes for our people and the impact of our hard work,” said Tom Day, CEO of Reyes Beverage Group. “The story of Tito’s Handmade Vodka and Bert ‘Tito’ Beveridge is truly a special one. We feel honored to welcome Tito’s to RBG and to be able to partner with a legend in this industry.”

Man on a forklift with cases of Tito's handmade vodka in a warehouse

“RBG West’s hard work and unmatched service to our suppliers is what positioned us for this opportunity, and sets us up for further success,” said Tom Reyes, President of RBG West. “We are thrilled to have the Tito’s Handmade Vodka brand joining our California business, and I know that our team will deliver outstanding growth for Tito’s for many years to come.”

“Both Tito’s Handmade Vodka and RBG are known for our people, our relationships, our commitment to excellence and our ability to grow brands. There is no bigger opportunity than the one we have in front of us,” said Kyle Dean, President of Spirits for RBG. “Together our teams are going to continue to fuel the success of Tito’s.”

Cases of Tito's handmade vodka in the back of a delivery truck

None of this would be possible without the teams that go out there and execute every day across all our functions, including sales, merchandising, warehouse and delivery. It’s because of our elite employees that we have this tremendous opportunity to sell one of the best and most iconic brands in the world.

Cheers to the bright future ahead.

Employees in safety vests in front of cases of Tito's handmade vodka in a warehouse