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Atomic Brands Chooses Reyes Beverage Group and Other Key Distributors as Illinois and Indiana Partners

Reyes Beverage Group — 3 min read

Jun 14, 2024

Chicago Beverage Systems, Monarch Distributing and Atomic Brands logos atop Illinois and Indiana state outlines with Monaco Cocktails cans at the bottom

ROSEMONT, IL – JUNE 14, 2024. Atomic Brands has selected Chicago Beverage Systems, L.L.C., Koerner Distributor, Inc., G&M Distributors, LaMonica Beverages and Rinella Distributing Company, and Monarch Distributing, L.L.C., Indiana Beverage and Five Star Distributing, to distribute their brands as full state solutions in Illinois and Indiana, respectively. These transitions are expected to close mid-July.

“We’re excited to expand our relationship with Atomic Brands to the Midwest. As a total bev-alc distributor, we continue to invest in and build our footprint in the spirits space to find solutions in this ever-changing industry, while evolving our portfolio to provide consumers with the top-selling brands they want.”

CEO, Reyes Beverage Group

This move will include the full Atomic Brands portfolio, anchored by the #2 spirit-based RTD in the Midwest – Monaco Cocktails.

Monaco Cocktail colorful cans with condensation

Photo from Atomic Brands | Monaco Cocktails

“We’re thrilled about this unique opportunity with Atomic Brands for our Illinois and Indiana markets. Our teams are ready to extend our capabilities, build these brands and grow our collective businesses.”

President, Reyes Beverage Group East

As a trusted distributor of choice for suppliers, Reyes Beverage Group offers the best of all worlds: an advantaged route to market with best-in-class customer service and frequency, a c-store channel focus with deep coverage, second-to-none logistics and delivery expertise, a fact-based and data-driven sales approach, and an unwavering passion for what we do.

“Atomic Brands is committed to working with our retail and wholesale partners to ensure continued success of our products,” said Don Deubler, Founder & CEO, Atomic Brands. “We see these strategic partnerships as the future where our teams can focus on building an infrastructure that prioritizes a multi-channel approach with high-touch, in-person customer support. We look forward to continuing our relationship with Reyes, as well as the opportunity to work with Koerner Distributor, Inc., G&M Distributors, LaMonica Beverages, Rinella Distributing Company, Indiana Beverage and Five Star Distributing, so that we can take our portfolio to the next level.”

About Reyes Holdings, L.L.C. 

Reyes Holdings, aligned with leading beverage and food service providers, produces and delivers some of the best-known brands and widest variety of beverage and food items to retailers around the world. Annually, the company delivers more than 1.3 billion cases of beverage and food products from over 200 locations across the world. Reyes Holdings operations include Reyes Beverage Group, the largest beer distributor in the United States representing import, craft and domestic beer brands as well as a growing number of spirits brands; The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonald’s restaurant system; and Reyes Coca-Cola Bottling, a Midwest and West Coast bottler and distributor of Coca-Cola products. Reyes Holdings is the 6th largest privately held company in the United States with +36,000 employees and annual sales exceeding $40 billion globally. For more information about Reyes Holdings, visit the company website at www.reyesholdings.com

About Reyes Beverage Group 

Reyes Beverage Group (RBG) is dedicated to being the best distributor in the industry with distributorships in California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and Washington, D.C. RBG is committed to protecting the quality of its brewing suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Capital Reyes Distributing, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, DET Beverages, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Greenco Distributing, Harbor Distributing, High Desert Distributing, Island Distributing, Lee Distributors, Monarch Distributing, Premium Distributors of Maryland, Premium Distributors of Michigan, Premium Distributors of Virginia and Premium Distributors of Washington, D.C. Across 52 facilities, our team of nearly 9,300 people delivers over 320 million cases annually to over 115,000 retail accounts across the nation. For more information on the company, its portfolio of world-class beer and spirits brands and career opportunities, explore the company’s website at www.reyesbeveragegroup.com