The Tiger Joe Award launched in 2012 as a way to recognize the qualities of a well-run business that balances efficiency, wellness, leadership and profitability. The award is the most coveted honor that a Reyes Holdings company can receive and is the ultimate team accomplishment.

The Tiger Joe Award highlights the company’s spirit of friendly competition while focusing on continuous improvement and our overall commitment to excellence.

Congratulations to Gate City Beverage for winning the 2025 Tiger Joe Distributor of the Year Award.

The Tiger Joe Award was named to honor the Reyes family patriarch, Joseph Reyes. Today, the award has become so sought after that it inspires and fuels friendly competition within each company of the Reyes Family of Businesses and creates a culture of continuous improvement that helps the companies become the best in the industry.